Job Description

We’re currently looking for our future SEO Manager for the Lab Product and Services (LPS) division. This position can be held remotely in France or in Germany.

As an SEO Manager, you will be responsible for planning, implementing, and optimizing SEO strategies. Your ultimate aim is to drive lead generation and eCommerce sales through enhanced search engine rankings. As part of our innovative digital team, you will take ownership of the SEO channel and work closely with other teams in Marketing, Product Management, and IT to deliver results. 

You’ll also shape how our content is structured and tagged to increase visibility through both traditional search engines and AI-powered discovery tools.

Grow with Us – Your Responsibilities

• Maximize the business value from SEO

• Work with Marketing and Product Management to develop a strategic SEO roadmap for the LPS division.

• Define goals and KPIs for all SEO activities.

• Regularly monitor and analyze SEO performance and adjust the relevant keyword portfolio using tools like the Google Suite, web crawlers, and enterprise-level SEO tools

• Review and make proposals for the optimization of new content and web pages in terms of SEO strategy

• Collaborate with Product Management and copywriters, optimize existing content to reach our SEO goals

• Develop and apply structured data (schema.org) to improve visibility in AI-powered search experiences (ex: Google SGE, Chat GPT plugins)

• Ensure all content is tagged and categorized appropriately to feed generative AI systems and voice search

• Develop robust link-building strategies and manage the execution of these initiatives effectively

• Work with IT teams to ensure technical SEO standards are met and optimized

• Collaborate on the development of AI-readable content format (ex: FAQ rich content, zero-click results, structured meta-data)

• Create dashboards and reports to support our data-driven approach to decision-making

• Educate internal teams about SEO, organize training, and support the team with SEO-related questions

• Keep the organization informed of major AI-related changes to search algorithms and user behavior

What will convince us

• Bachelors degree in marketing, information technology, business administration, or another relevant field or an equivalent combination of education and professional experience evidenced by 7+ years of experience in web development and/or search engine optimization

• 5+ years experience in search engine optimization with a strong portfolio of successful projects and improving SERP rankings (BioTech SEO experience is required)

• Experience optimizing content for AI search engines and large language models (LLMs), including use of schema markup, question-based structures, and answer snippets

• Passionate about SEO and always up to date on the latest updates and trends

• Experience integrating AI into SEO workflows or automation pipelines

• Familiarity with AI-assisted SEO tools (Ex : Surfer SEO, Clearscope, Jasper, ChatGPT) and how to incoroporate them into content strategy

• Analytical mindset and experience with digital marketing and SEO tools such as SEOClarity Google Search Console, Google Analytics, Screaming Frog, or similar

• Well-versed in communicating with stakeholders from different functions and with varying levels of background knowledge

• Excellent written and spoken English skills

• You can identify with our corporate values: sustainability, openness, enjoyment

About Sartorius 

Sartorius is part of the solution in the fight against cancer, dementia, and many other diseases. Our technologies help translate scientific discoveries into real-world medicine faster, so that new therapeutics can reach patients worldwide. 

We look for ambitious team players and creative minds, who want to contribute to this goal and advance their careers in a dynamic global environment.

Join our global team and become part of the solution. We are looking forward to receiving your application. 

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