Job Description
The Role
We are seeking a Marketing & Content Specialist who lives and breathes marketing trends, understands how to engage modern audiences, and can produce scroll-stopping content across digital platforms. This role is ideal for a dynamic, self-driven marketer with a strong grasp of the marketing mix, social media strategy, and a creative edge for content creation, especially video.
Key Responsibilities
- Content Creation & Video Production
- Plan, shoot, edit, and produce compelling short-form and long-form video content for platforms like Instagram, TikTok, YouTube, and Facebook.
- Develop visually appealing marketing assets to support campaigns and product launches.
- Social Media Strategy & Management
- Build and manage a robust social media calendar aligned with brand campaigns.
- Monitor social trends and adapt strategies to increase brand engagement and visibility.
- Engage with the community and respond to comments/messages as part of the brand voice.
- Campaign Development
- Support the development and execution of integrated marketing campaigns using the full marketing mix (digital, content, partnerships, influencer, and email marketing).
- Collaborate with product, e-commerce, and sales teams to ensure marketing efforts align with business goals.
- Analytics & Optimization
- Track performance metrics (reach, engagement, conversion) and use data to optimize content and campaigns.
- Present performance insights and recommend improvements.
Requirements
- 2+ years of experience in a marketing, content creation, or social media role.
- Proven skills in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, etc.).
- Strong understanding of current digital and social media trends.
- Experience managing and growing brand social media accounts.
- A modern understanding of the marketing mix and brand-building tactics.
- Creative thinking with a strong aesthetic sense and attention to detail.
- Excellent written and verbal communication skills.
Bonus Points
- Experience with photography or graphic design.
- Familiarity with e-commerce or fitness industry trends.
- Knowledge of paid media or influencer marketing.
What You’ll Get
- A fast-paced, energetic work environment with a passionate team.
- Opportunity to shape brand voice and creative direction.
- Freedom to experiment and lead with creativity.
- Access to premium fitness equipment and wellness perks.
$45,000 - $65,000 annually, depending on experience, plus a comprehensive benefits package including medical, dental, vision, 401(k), and paid time off
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