Job Description

The Email Marketing Specialist is an integral part of the Marketing team and will be responsible of implementing from end-to-end (strategy, design, implementation and performance analysis) of the organizations email marketing strategy. This role is that of a hands-on proactive individual available to work and communicate with a multi-functional set of teams, ensuring the company delivers the best possible results and customer experience for its clients and customers.

ESSENTIAL DUTIES & FUNCTIONS

• Designing and optimizing email campaigns to support marketing objectives
• Ensure alignment between brand, paid search and organic search strategies goals and objectives
• Using email marketing software and other tools (e.g., Google Analytics)
• Ensuring the accuracy and hygiene of the email database by managing and compiling email lists, performing list cleansing, maintaining opt-in practices, complying with data protection regulations and keeping data up-to-date
• Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
• Copywriting, editing, and proofreading
• Conducting competitive market research to optimize existing strategies
• Implementing practices like segmentation, A/B testing, and email marketing automation
• Tracking essential metrics (e.g., open rates, unsubscribes) and improving processes
• Regularly conduct competitor analysis, keyword research and compelling copy to optimize campaigns
• Maintain and manage search tools to identify issues and collaborate with the development team to resolve defects
• Analyze email delivery and performance analysis to drive conversions and foster strong relationships with our subscribers
• Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives
• Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and clients
• Reporting to managerial team and stakeholders about campaign performance
• Staying current with email marketing trends, new technologies and industry compliance to drive innovation and continuous improvement
• Assisting with other digital marketing efforts (lead generation)

EDUCATION & EXPERIENCE

• A bachelor's degree in marketing, communications or a related field.
• 2+ years of experience as an email marketer or a marketing role with thorough understanding of the customer journey
• Relevant certification in email marketing or related fields
• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
• Experience with email automation tools and other platforms (e.g., CRM, analytics)
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact and other marketing automation tools.
• Hands-on experience with HTML, CSS, etc for template customisation.
• Knowledge of Adobe, InDesign, Adobe Illustrator, Canva or Photoshop is a benefit
• Strong attention to detail and organizational skills
• Creative thinking and ideation
• Excellent writing and proofreading
• Project management skills with ddemonstrated ability to multi-task and adhere to deadlines
• Excellent collaboration with the digital marketing specialist, designers, etc.
• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Work Location: Hybrid remote in Dorado, PR 00646

Job Tags

Similar Jobs