Job Description

Director, Emerging Products, Adobe Firefly Enterprise and GenStudio

Adobes mission is to empower people to create beautiful and powerful images, videos, and apps, transforming how companies interact with customers across every screen.

The opportunity

Were hiring a Director of Emerging Products to launch and scale new enterprise offerings. This handson product leadership role involves incubating a portfolio of netnew services (e.g., domaintuned models, brand governance, prompt operations, digitaltwin/asset automation, workflow accelerators). You will partner with Engineering and Research on design, implementation, experimentation, and quality gates, and collaborate with sales and marketing leaders to ensure commercial success.

Location: Inperson, SanJose, CA (onsite presence required)

Reports to: Varun Parmar

What Youll Do

• Incubate new GenAI products: run rapid market tests, proofofconcepts, and design partnerships with lighthouse customers across priority industries.
• Build with Engineering: drive prototypes, reference implementations, and service hardening (latency, reliability, cost, and safety).
• User research: run customer interviews and handson trials with design partners; transform insights into clear product decisions.
• Quality & safety evaluation: define metrics, datasets, and humanintheloop review for model/service performance, content safety, IP controls, and watermarking.
• Own product strategy & roadmap for the new products; articulate the vision, positioning, and release product plan.
• Ship enterpriseready services: define requirements for safety, privacy, IP indemnification, compliance, observability, RBAC, quotas/limits, and audit.
• Model & data strategy: evaluate buy/build/partner for models, finetuning, RAG, content safety, watermarking, and brandstyle controls; drive evaluation frameworks and acceptance gates.
• Monetization & packaging: partner with Finance on pricing & margin, with Legal on terms and DPA/IP.
• Customer advocacy: build a Customer Advisory Board and a pipeline of designpartner feedback; convert learnings into roadmap decisions.
• Operational excellence: institute product operating rhythmsOKRs, scorecards, experiment backlogs, and postlaunch health reviews.
• Thought leadership: represent Adobe at industry forums; publish POVs on responsible GenAI in the enterprise.
• Build and scale a highvelocity startup inside the company culture: rapid experimentation, MVP delivery, measurable value realization.
• Lead market discovery: identify unmet customer problems, validate value propositions, quantify business impact.

What Youll Need To Succeed

• 7+ years in product leadership (or productadjacent GM roles) building platform or enterprise services; 5+ years in AI/ML, content creation, or developer platforms.
• Track record of shipping 01 products and scaling them in B2B/enterprise.
• Strong grasp of generative AI fundamentals (LLMs, diffusion, tuning, evaluation, guardrails), governance (content safety, IP, watermarking), and enterprise controls (security, privacy, compliance, observability).
• Excellence in customer discovery, value quantification, and narrativedriven selling with VP/Csuite stakeholders.
• Ability to lead without authority across Engineering, Design, Research, Legal, Sales, and Customer Success.
• Clear, concise communicator; datadriven decision maker; comfortable with ambiguity and fast iteration.
• Comfortable working in ambiguity, rapid iteration and pivoting based on feedback (innovator mindset).
• Comfort working in a buildandscale dual mode: earlystage lean experimentation and laterstage operational scaleup.
• Entrepreneurial mindset with biasforaction: you dont wait for perfectionyou launch and learn.
• Customerobsessed: you dig into customer problems and demand signals rather than simply launching features.

Working model

• Inperson, SanJose
• Hybrid with travel for key customer engagements, designpartner workshops, and internal planning (20%).

Compensation

The U.S. pay range for this position is $166,100$334,500 annually. Pay within this range varies by work location and may also depend on jobrelated knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

StateSpecific Notices

• California: Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
• Colorado: If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time.
• Massachusetts: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408)5363015.

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