Job Description

Your New Role

The Content Insights Senior Analyst sits in a global team alongside members in the UK and Hong Kong. Using the latest digital data curation and visualization platforms, you will monitor and report on the performance of digital Sponsored Features campaigns for internal stakeholders such as Sales and Features Editors.

You will advise stakeholders on campaign performance, collaborate on building self?service data dashboards, analyze editorial output to help editors optimize the content strategy, advise on sensible campaign performance targets, and lead internal and client?facing discussions on editorial insights as required.

Based in the US, you will focus on editorial features for the Domestic US region.

Your Role Accountabilities

Your analysis of digital performance such as page views, video starts, dwell times, thematic trends, demographics, regions, etc., will be integral in our collective understanding of what makes great Features content and will provide vital data to sponsors while serving as a feedback loop into the ideation process for content creation teams.

• Evaluate existing and develop new metrics, reports, and dashboards for internal audiences; apply both quantitative disciplines and creativity to translate data into actionable insights through data visualization.
• Perform analytic studies on published content, especially around featured content and sponsorships.
• Develop, manage and communicate findings via insights feedback loop.
• Identify new areas of opportunities in our content development/creation and growth areas with critical partnerships and sponsorships (in partnership with Sales Support, Editorial Leaders, Audience Development, Content Partnerships, etc.).
• Review metrics and performance and apply those measurements to decisions for future content development.
• Evaluate critical areas for improvement, including revenue optimization, platform compliance, strategic alignment with channels and internal studies and branding.
• Provide a campaign wrap?up report, coordinating with Account Services and Ad Operations to gather all relevant data.

Qualifications & Experience

• Proven professional experience working in research, insight, data analysis, or a related field.
• Advanced Excel reporting, analysis and data modeling skills.
• Business intelligence and analytics platform experience (e.g. Adobe Analytics, Google Analytics, AT Internet, Looker, Tableau, Domo, Qlik, etc.).
• A self?starter who is passionate about getting data, using data, making sense of data, and helping others benefit from data?driven decisions.
• Excellent strategic and analytical skills and the ability to think critically and deliver recommendations based on data and analysis.
• Effective communicator and collaborator.
• Strong data visualization skills.
• Excellent attention to detail, analytical capacity/problem solving and communication skills.

Desirable

• Prior experience in digital media/news field.
• Experience working for an international or multi?regional media company, preferably focusing on the Domestic US region.
• Experience with ad systems and measurement vendors (e.g. Google Ad Manager, OperativeOne, FreeWheel, MOAT, Integral Ad Science, etc.).

Pay Range

Pay Range: $75,320.00 - $139,880.00 salary per year.

EEO & Accessibility

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. We are an equal opportunity employer and consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, genetic information, marital status, citizenship, military status, protected veteran status or any other category protected by law. If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Benefits

In addition to the pay range, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time, and vacation.

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